The Maurice Lacroix brand was born out of experience and passion for watchmaking. Its creator, the Desco de Schulthess company, traded luxury watches back in the middle of the last century and decided to open its own small production to make watches for famous watch houses. ​

 

This is how the Maurice Lacroix watches appeared. They were named after one of the company's employees, and for many years now, the Swiss watches of Maurice Lacroix have been the embodiment of the highest precision and quality, combining centuries-old traditions with high technology. ​

 

Maurice Lacroix has set itself a clear objective: through the consistent preservation of the long tradition of Swiss watchmaking art and meeting its standards, as well as creating, with its very own innovative complications and movement developments, contemporary design and heightened passion for detail and perfection, it aims to produce extraordinary timepieces. ​

 

Those who appreciate lasting value derived from the synergy of traditional watchmaking, creative development work, and the latest technology, as well as aficionados seeking the extraordinary, know not to entrust valuable, irrecoverable time to just any timepiece, but rather to a timepiece from Maurice Lacroix. ​

 

The pride of Maurice Lacroix is the prestigious Masterpiece collection, which features innovative, intricate movements, most of which are assembled by hand. In addition, the brand produces five more lines: the sports model Pontos, feminine and attractive Fiaba, classic Les Classiques, daring and expressive Aikon, and elegant Eliros. Maurice Lacroix has a truly extensive offer for any connoisseur of true Swiss watchmaking. ​

 

Extraordinary design, sophisticated and always original mechanics, aristocratic chic, and impeccable sense of style - these are the factors that convince even the most discerning watch lovers to buy Maurice Lacroix watches.